Grace Gebbie Drayton's Paper Dolls

Grace Gebbie Drayton's most famous creations are the Campbell Soup kids. Spawned
from the "roly-polys" created by Drayton, the Campbell Soup kids
followed Drayton's wildly successful paper doll characters: Dolly Dingle and
her friends.
Dolly Dingle first appeared in 1913 in The Pictorial Review
and continued though 1933. Easily the most popular paper doll of her time,
Dolly Dingle was actually made into a doll, painted on china, used on stationery
and other commercial items.
Drayton's husband, Theodore E. Wiederseim, Jr., was employed
by a lithographic manufacturing company in Philadelphia. When making a pitch
to the Joseph Campbell Company, Wiederdeim asked his wife if she would sketch
some figures to be added to the layout he was proposing.
Interestingly, the Campbell Company was looking for a way to
target housewives and children, and the Campbell Kids have served as the foundation
of Campbell's corporate identity.
The Dolly Dingle paper dolls appeared regularly in The Pictorial
Review until 1933. The characters continue to have recognizable appeal and
popularity. The Dolly Dingle paper dolls in the de Grummond Children's Literature
Collection were donated by Dr. Peggy Carlin, a professor in the department
of Speech and Hearing Science.
If you are interested in viewing the paper dolls, visit the
3rd floor of McCain Library or contact Ellen Ruffin at ellen.ruffin@usm.edu
or 601.266.4349.
For more information on paper dolls:
Drawe, Judith Anderson. Lithographic Paper Toys, Books, and
Games: 1880-1915. Atglen, PA: Schiffer Publishing Company, 2000. (McCain
Library NK4893 .D73 2000)
Howard, Marion. Those Fascinating Paper Dolls: an Illustrated
Handbook for Collectors. New York, NY: Dover Publications, 1981. (Cook
Library NK4893 .H64 1981)
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to Special Collections
Text by Ellen Ruffin, Curator of the de Grummond Collection
E-mail:ellen.ruffin@usm.edu